The McFarlands

The McFarlands are a beloved family content creator group known for their wholesome, dad-centric humor and feel-good sketches. Led by Dan McFarland- affectionately dubbed “TikTok’s Dad” - the channel features his wife Kathy and their three adult sons: Mitch, Colin, and Dylan. Together, they create lighthearted, relatable videos about family life, dad jokes, and everyday moments. The McFarlands have built a reputation for spreading joy and authenticity, turning their social media success into brand partnerships and a thriving family business.

Trey Kennedy

Trey is a comedian, dad and content creator who enjoys spending time with his family and poking fun of their day to day relatable interactions. As a family man with a pulse on what is trending, he would be able to integrate Best Buy's products in light hearted content to showcase how they can enhance family gatherings on the weekends, making him a great partner for the campaign.

Melanie Ekeler

Melanie’s high-energy dance content and NFL-adjacent lifestyle make her a standout creator. She brings energy and creativity to how Best Buy tech supports her movement, content creation, and gameday rituals. She can show the power of Best Buy tech keeping her game and life ready, no matter the need. Melanie's husband, Austin Ekeler, currently plays for the Washington Commanders as a running back.

Darryl Postelnick

Darryl Postelnick is a content creator known for his engaging cooking tutorials and vibrant personality. He shares a wide range of recipes for different occasions. His content often features his family, adding a relatable and heartfelt touch to his videos. Darryl's catchphrase, "Are you kidding me?", has become a signature element of his brand. He can easily incorporate how Best Buy takes his family's football parties to the next level.

Julie Ertz

Julie Ertz is a retired pro-athlete, Olympian, two-time FIFA Women's World Cup champion, mom and wife. Julie is married to Zach Ertz, tight end for the Washington Commanders and together they run the Ertz Family Foundation.

Kelly Stafford

Known for her humor, honesty, and full house, Kelly gives an unfiltered view into NFL family life. She is perfect for highlighting how Best Buy tech helps manage the chaos, entertain the kids, run her podcast, and keep her connected to the game. Whether at home or in the stands, she shows how tech keeps everything running smoothly. Kelly's husband, Matt Stafford, currently plays for the Los Angeles Rams as quarterback.

Claire Kittle

Claire blends fashion, travel, and sports life into all aspects of her content. She can authentically highlight how Best Buy tech supports her daily routines, travel days, and gameday hosting. From fitness tools to entertainment must-haves, she brings a well-rounded perspective on how tech enhances life on and off the field. Claire's husband, George, currently plays for the San Francisco 49ers as a tight end. Claire and her husband were featured on Netflix's 2024 Receiver show.

Isaac Rochell

Issac is a former NFL football player and content creator. After retiring from football, he turned to content creation with his wife (Allison Kuch) as they became new parents. Now, his content is centered around being a family man, vlogging and creating content dissecting his daily life with his family. He still remains a fan of football and includes the tips and tricks he learned from the sport with his followers, making him a great fit for this campaign. Isaac hosts his own podcast and is actively involved with NFL broadcasts.